Makemytrip
MakeMyTrip (India) Pvt Ltd is a leading online travel company offering comprehensive booking services for flights, hotels, holiday packages, trains, buses, and cabs. It operates multiple brands including Goibibo and redBus, and has expanded into corporate travel solutions and international markets. The company emphasizes tech-driven convenience and customer-first service
Job description
The Marketing function at MakeMyTrip is responsible for building a strong brand presence, driving customer acquisition, and maximizing engagement across all channels. By combining creativity with data-driven insights, the team designs and executes targeted campaigns that deliver measurable business impact. Within this, the Customer Lifecycle Marketing (CLM) team owns the strategy and execution of end-to-end lifecycle initiatives across the customer journey- onboarding, engagement, retention, and loyalty. The team focuses on maximizing customer lifetime value (LTV) through data-driven, personalized marketing interventions.
About the role:
MakeMyTrip is seeking a highly motivated Assistant Manager- Customer Lifecycle Marketing to drive growth through CRM-led initiatives. This role involves managing customer experience across lifecycle stages (onboarding, engagement, retention, cross-sell, and upsell), with the objective of maximizing customer lifetime value.
What will you be doing
- Campaign Management: Conceptualize, design, and executemarketing campaigns to drive engagement, retention, and loyalty within theassigned customer base.
- Data Analysis & Insights : Utilize data analysis to gaindeep insights into customer behaviour, preferences, and trends by using toolssuch as Excel and SQL to analyse large datasets, identifying patterns andopportunities for growth.
- Segmentation & Targeting : Create and manage customersegmentation and targeting strategies to optimize the customer journey.
- Customer Journeys: Improve customer journeys by reducingeffort, minimizing the number of interactions, and enhancing communicationefficiency through automation and other CLM tools.
- Project Management: Own end-to-end execution of lifecycleinitiatives, ensuring timely delivery and cross-functional alignment.
Qualification & Experience
- MBA from a reputed institute with 12 years of hands-on experience in marketing within app-first, consumer-facing digital platforms, with exposure to lifecycle management or growth marketing
- Hands-on experience with web analytics tools (Adobe Analytics / Google Analytics) and CRM platforms (MoEngage, Clevertap,WebEngage, etc.)
Key Success Factors for the Role:
- Customer-Centric Mindset : Deep understanding of customerbehaviour and ability to craft relevant, personalized experiences.
- Analytical Skills : Strong ability to analyse customerdata and derive insights to drive decision-making.
- Execution Excellence : Strong project management andstakeholder coordination skills.
Full Time, Permanent
Corporate Communication
Education
Any Graduate
MBA/PGDM in Any Specialization
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